They can be considered basic rules to keep in mind, a bit like an always-open notebook, a tutorial, a procedure … These 7 suggestions could (and should …!) Become your daily bread, if your goal is that to adopt an effective and lasting Online Marketing .
1. Online Presence
You absolutely have to make sure you have an online presence. Most people do not have it and it is wrong … Even if it is simply through a website, a blog or a Facebook page … your web presence must be professional.
2. In the Head of Your Client
Assume you are looking for yourself on the web through keywords, thinking with the mind of your potential customer . This will be useful for all the communication you make. There are many tools that allow you to search for the main keywords, long queues, synonyms, etc. by inserting these words into all the pages you publish and sharing, so that you will be searched for exactly what you want … and for what your potential customer is really looking for.
3. Sharing and Dissemination of Content
Spread content, create videos, write posts, set up podcasts, analyze case studies, share testimonials, etc. Sharing and disseminating this whole set of content allows you to let you know about the Web like wildfire … in practice, don’t let your potential customer who, in one way or another, has no excuse: he finds you!
4. Use of Social
Use the Social, creating more channels of your property, to have a broad structure of dissemination and sharing and create a strong online presence. Internet is a very powerful marketing tool … use it for your benefit!
5. The Funnel at the Whole Center
Don’t forget to carry all your traffic inside your Funnel , where you will converge all the contacts generated with the contents and the social media and through which you will process your Leads. See it as a secret recipe: get all the essential ingredients, try to understand the tastes of your diner … and prepare a dish that not only tempts him, but that “forces” him to ask you for an encore too!